Uncle Bert

Uncle Bert’s Corner
The Science of Refined Showmanship
By Herbert Ely Williams, D. D. S.
The habit of drabness has deprived the dentist of many a dollar. Regardless of science, skill or technique, suppressed showmanship will rob one faster of the success he serves, than all other attributes can catch up with. Through the layman’s eyes, no dentist is a bit better than patients’ opinions of him. Patients little know the status of the cavity about to play hide and seek with amalgam, but can readily understand the look of the removable bridge, with its flare of showmanship. Writers, fairly sane, seldom compare relative hit or miss merits of fixed and removable pieces, as dentists know which is which for where it goes. Skill and showmanship are irrelevant playmates, as some dental phases requiring least skill are often most profitable, when illuminated with rays of sincere showmanship. Wrangling at bridge foursomes about comparisons of dentists, may prompt one proud lady holding good cards and wearing a jewel –like removable, to remove it and say; “There’s mine now let’s have a show down.” Other ladies wearing ordinary vulcanite become at once noticeably quiet. A breach of showmanship exists when patients are dismissed without allusion to some special feature of one’s prize effort. Gold, since the beginning of man, has been the standard of monies and metals. A foil filling, gold inlay or even clasp or gold backed single tooth n a partial denture, furnishes something different to look at see, and talk about and show neighbors. The patient may perpetuate the showmanship of the dentist if there is something to show off with.
An amalgam, gold foil or inlay in the shape of a heart, in the buccal of a lower molar, may cause patient to stretch and show that side of the mouth to undue limits whereas something ordinary might long go unsung. Showmanship in dentistry is worse than none at all, unless patients enjoy a lasting, favorable impression of the dentist’s human and technical exploitation of this ware.
Far greater showmanship lurks in the special delivery or air mail letter even though it takes longer to get where it’s going, showing the wisdom of “unusualness”. The unusual dentist does unusual things to tickle patients eyes and playing on the fancies of laity viewpoint, uncovers his dental personality which when boiled down and strained is exactly like every other personality, just refined showmanship, “usual folks do nothing unusual.”